Since 1992, we’ve provided consulting, writing and design services to transform printed and online documents into effective business communications.
Examples of our work:
- Canada's best mutual fund statement for Mackenzie Financial
- Customer bills for Rogers that support business strategy
- Arizona Public Service invoices communicate clearly and cut costs.
- Simplified Communications Group Inc. was founded in 1992 to meet a need for more effective business communication
- We’re a private company based in Toronto, Canada and owned by our senior partners
- We provide consulting, writing and design services to transform printed and online documents into effective business communications. This is our only business
- Typically, we work on documents such as bills, statements, application forms and account opening packages
- Our clients include financial services companies, utilities, telcos and retail credit organizations in the United States, Canada, Mexico and Europe
- We believe that effective business communication is simple, clear, concise, consistent, relevant and personal.
Effective business communication:
Effective business communication is simple, clear, concise, consistent, relevant and personal.
Simple: Too often, writers fear a document won’t seem important unless it’s complicated. We prefer Einstein’s view, “Everything should be made as simple as possible, but not simpler.”
Clear: We're all overloaded with information. If your message in business documents isn’t clear, it will be ignored. The 19th-century French novelist Stendahl said it best, “I know of only one rule: style cannot be too clear, too simple.”
Concise: You can’t always make a document short, but you can make it concise. A concise document presents the information it has to, with nothing extra and no loss of meaning.
Consistent: Effective documents have a consistent tone, style, look and feel throughout. Make all your documents consistent, and they communicate clearly who you are and what you believe in.
Relevant: Relevance in business documents shows respect for the reader’s time. It also helps the document do the job it was intended for. Eliminate irrelevant information, no matter how fascinating or entertaining it may seem.
Personal: Personal documents have a human touch. They engage the reader by focusing on their interests and using a conversational tone. Achieving a personal quality in business documents requires refined communications judgment, as well as the right technology.
We work with many leading technology companies including:
- DST Output
- Exstream Software
- Group 1 Software
- Moore Wallace (RRD)
- Pitney Bowes