![](https://static.wixstatic.com/media/7ad0dd_9d00e3632d434ae0bcc61cabb7891ee2~mv2.gif)
Customer-friendly documents address each of these cornerstones
![](https://static.wixstatic.com/media/7ad0dd_794972f2ba404354acf09dd6ab562228~mv2.gif)
Some examples of our work - click here >>
![helpful messaging for customers](https://static.wixstatic.com/media/7ad0dd_8105a72e9e4f496a9db1ec6fe97ad9de~mv2_d_1800_2127_s_2.gif)
![goals based investments](https://static.wixstatic.com/media/7ad0dd_bf398477dbd1419a9720321cc82ec1ee~mv2_d_2127_1800_s_2.gif)
![content](https://static.wixstatic.com/media/7ad0dd_7f83ed010fa84153bffa2f3ffe957066~mv2.gif)
Content
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A good document has the right information – and the right amount of information, no more and no less.
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Personalized information helps customers manage their account and get the most out of their relationship with you.
![plain language writing](https://static.wixstatic.com/media/7ad0dd_8392c67446e54f018152df79cc933c91~mv2.gif)
Plain language writing
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People appreciate clear, easy-to-understand communication – regardless of their background or level of education.
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Plain language works for legal documents too. Lawyers today recognize that a document can be both reader-friendly and legally precise.
![](https://static.wixstatic.com/media/7ad0dd_794972f2ba404354acf09dd6ab562228~mv2.gif)
An example of our work - click here >>
![plain English](https://static.wixstatic.com/media/7ad0dd_3fcee2965849419d872f308794dd23d0~mv2.gif)
![organization of information](https://static.wixstatic.com/media/7ad0dd_5494164db25541fda697877439af1d01~mv2.gif)
![](https://static.wixstatic.com/media/7ad0dd_794972f2ba404354acf09dd6ab562228~mv2.gif)
Organization of information
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How the information in a document flows is crucial to understanding it. Organize content into ‘bite-size’ modules and apply a top-down hierarchy. Start with your key message and work down to the less-important details.
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When creating a package that has several documents, apply the same thinking – the order of the documents and their relationship to each other should be instantly clear to the reader.
Some examples of our work - click here >>
![wireframe](https://static.wixstatic.com/media/7ad0dd_ea883e9f93af470abd8d0710f73827e7~mv2.gif)
![hierarchy](https://static.wixstatic.com/media/7ad0dd_648a70fd241f4baea2166518cdaf2bd7~mv2.gif)
![visual presentation](https://static.wixstatic.com/media/7ad0dd_852991c4567d4219b104fc5a102375cb~mv2.gif)
Visual presentation
- The visual presentation of your content has an enormous impact on readability and comprehension of a document.
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Design elements including a strategy for typography, layout/flow, graphics, and colour must be coordinated within a document to optimize its usability.
![](https://static.wixstatic.com/media/7ad0dd_794972f2ba404354acf09dd6ab562228~mv2.gif)
An example -
click here >>
![helpful messaging for customers](https://static.wixstatic.com/media/7ad0dd_9b5489f7b776455dbaadc7e8a8766c23~mv2_d_1214_1733_s_2.gif)